Fiinovation Linkedin: Five ways to communicate your CSR initiatives on Linkedin

 

“Social media lets you directly connect to your target audience.”

                                              -Fiinovation CEO and Founder, Dr. Soumitro Chakraborty

Corporate Social Responsibility offers many benefits to companies, such as better brand recognition, positive business reputation, increased sales and customer loyalty, operational cost savings, better financial performance, greater ability to attract talent and retain staff, organisational growth, easier access to capital, attract positive media attention, identify new business opportunities, etc. Corporate social responsibility is capturing an idea of responsible companies respecting the concept of people, planet, and profit. Today the world has started to care about global and local issues with social and environmental aspects “Corporate Social Responsibility is a way of doing business that matches or exceeds ethical, legal, commercial and social expectations.”

Innovative financial Advisors pvt. Ltd. (Fiinovation), is a global consulting company operating in multiple disciplines of the social development sector with emphasis on Corporate Social Responsibility (CSR) and Sustainability. Fiinovation always post their CSR activities on social media platforms, such as fiinovation linkedin, fiinovation facebook, fiinovation twitter and fiinovation Pinterest because Social media is an effective way to reach out to their audiences. Even you can see in fiinovation reviews how their clients are happy with their services also on fiinovation glassdoor, for the company's friendly environment and also they update fiinovation jobs opportunities for Managerial posts.

Social and media in order to describe and understand the meaning of the whole. Social can be described as a group of people with relations between them while media can be described as an instrument with the purpose to provide communication. By putting these two words together, we get that social media is an instrument of on-line communication between people. These people can create information, share and exchange them with other users in specific places such as networks or in general virtual communities. Social media affects our everyday personal or business life in both positive and negative ways. There are many social media platforms, where we can conduct CSR activities. Such as, Facebook, Linkedin, twitter, instagram, pinterest, google+, etc. The existence of social media allows the democratization of the internet. Users can share what they want, express their feelings and opinions on topics or for example vote in online polls. Information flows have been relaxed and enriched by them. The biggest advantage of social media is considered the fact that people can stay in touch with friends, families and also connect with other users and make new friends or form relationships. Social media is also used for learning and gaining new skills and knowledge. By using social media, people can reach a wider audience in comparison with traditional media and they can also, individually or in collaboration, create new content and manage it. Social media can be used in education too. Knowledge bases like Wikipedia contain a lot of information and can help users to understand what they are looking for or help solve problems. Social media is a very powerful tool in business too. It helps to expand the markets, or promote a brand to a wide audience or improve the relationship with customers among many other things. These days, marketing in business is one of the most important things for a company to stay competitive. There is no better place where to make good marketing strategies than social media.

Here are 5 tips for business owners, marketers and social media managers to create a sound CSR strategy on Linkedin.

• Master the art of Social Listening: There are two ways to carry out the brand values on Linkedin. First, Monitor Linkedin pages for mentions of your brand, products, and keywords related to your business. Second, Analyze the information for ways to put what you learn into action. That can be something as small as responding to a happy customer, or something as big as shifting your entire brand positioning.
• Be transparent: Company personification is a major aspect that distinguishes one individual from another. When communicating, make sure to be your authentic self. It is possible to infuse your personality into your posts while being appropriate and maintaining the ethics of your profession.
• Be creative: Linkedin is a great way to drive traffic to your website. There are 690 millions of people who are active everyday. Your tactics always look to provide value to your followers by including relevant posts which are informative and shareable.
• Show the impact of your work: Identify the issue you want to address in your campaign and clearly explain it to your audience. Pinpoint the different challenges involved, how you will overcome them and the path to get there. To resonate with your followers, you have to document every step of the way on your linkedin.
• Involvement of your Employees: Employees are the most trusted source of information in a company. Employees have 5x more reach than corporate accounts, Social followers of your employees are 7x more likely to convert. Employee’s social connections that can actually amplify brand visibility, increase lead quality, drive web traffic, and boost social recruiting.

Fiinovation contact:

Fiinovation Delhi address: 24/30, Ground Floor, Okhla Industrial Estate, Phase III New Delhi – 110020, Delhi, India.