Friday 12 June 2020

ENVIRONMENT SECTOR IN INDIA – STRATEGIES OF INNOVATIVE FINANCIAL ADVISORS PVT. LTD



‘’The Environment and Economy are two sides of the same coin

If we cannot sustain Environment, We cannot sustain ourselves.’’

Wangari Maathai 


The world is changing based on the desideratum of the people and the needs and wants of the society is increasing day by day, in order to fulfil the demand the world moves towards Industrialization. Due to rapid growth in industrialization, it gave rise to many environmental problems like Air, water, soil and noise pollution which creates a tremendous impact on the mother earth. So it is the fundamental responsibility of the human being to take initiatives to sustain the environment for the well being of their future.

India is a developing country and it is going through a rapid phase of industrialization, the development of roads, factories, house property, playgrounds, airports etc are a major part of it. But to make certain changes we neglect the impact the environment which is the main concern in today's era. Due to more consumption of natural resources, it is about to abolish and there will be fewer resources for the future generation. The growth in the industries creates air and water pollution, the harmful substances emitted through factories creates air pollution and the waste is released in water which spoils the water and due to this it affects the health of people.

Why do we need to protect the environment? Because it plays an important role in the healthy living of human beings and without it, humans' existence will come to an end. The environment gives us basic necessities like food, shelter etc so it is necessary to protect it.

According to the source, in India, around 51% of pollution is caused by Industries, 27% by the use of vehicles and 22% by others. As the maximum pollution is caused by the industries so it becomes the responsibility for them to reduce it by taking necessary steps towards environment protection.

Industries can reduce the pollution caused by them by investing in Corporate Social Responsibility (CSR) activities. In CSR the companies and the management participate to uplift the society and sustain the environment.


Following are the ways through which the companies can reduce environmental pollution :

To practice waste management activities

To make their employees use public transport instead of their private vehicles to reach the office or else promote the use of electric vehicles.

To manufacture recyclable products and also encourage people to use the same.

To educate people about environmental problems.

To make use of solar energy in their offices.

To reduce the paperwork and make the employees to go digitalised.

To implement water management activities.

And also to encourage society in doing so.

It is important to create awareness about the things happening in our environment related to the environment so if the government or industries are making their projects which can harm the environment then people can take action related to it. E.g the case of ‘’Aarey Forest ‘’ where the government of Maharashtra decided to cut thousands of trees for making their project and the people oppose it because of the environmental concern. This type of activities creates more awareness in society and can be helpful to preserve the environment.

Innovative Financial Advisors Pvt Ltd (Fiinovation), is a leading research and advisory firm that offers expertise in corporate social responsibility (CSR) and sustainability domain. Fiinovation family bridges the gap between the NGO and the companies and gives proper guidance to invest in the CSR activities which will benefit the society. They primarily focus on practise areas like health, education, livelihood skills and environment. Fiinovation CSR activities are appreciated by many corporates and the Fiinovation news about their latest projects is also covered by well-known media channels like ANI News and economic times. In February 2017 Fiinovation and Uflex Ltd jointly awarded for Best Environment-Friendly Projects and the title of the project was ‘’ Natural resource conservation & optimization of ecosystem services’’. Fiinovation CEO Dr Soumitro Chakraborty and his team are working for new upcoming projects and are also honoured with many awards for their work. Some of the Fiinovation projects related to environmental sustainability are Rainwater harvesting, water management projects, developing various strategies for providing safe drinking water, solid waste management etc. We can contact Fiinovation through their social media sites like Facebook, Twitter, Linkedin as they keep transparency about their work.

Following are the Links:

Fiinovation Facebook

Fiinovation Twitter

Fiinovation Linkedin

Fiinovation Delhi NGO address: 24/30, Ground Floor, Okhla Industrial Estate, Phase III New Delhi – 110020, Delhi, India






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