Fiinovation delhi: Impact of CSR on customer satisfaction

 

For a sustainable growth of a service firm, CSR (corporate social responsibility) is vital where a firm needs to concentrate on various traits such as environmental issues, social needs, human rights safely, workforce, employee issues, organizational governance, marketplace, consumer issues, social development, community involvement, ethics and welfare of employees and customers. CSR means “a balanced approach for organization to address economic, social and environmental issues in a way that aims to benefit people, communities and society”. Social activities help the corporations or organization or firm in gaining both financial and nonfinancial performance. For gaining corporate reputation and brand image, trust, innovation, and quality are important, in fact, these roles play a very important part in CSR. The basic components of corporate reputation are corporate identity and corporate image.

Innovative Financial Advisors Pvt. Ltd. (Fiinovation) is a global consulting company operating in multiple disciplines of the social development sector with emphasis on CSR and Sustainability. It provides its services to both civil society organizations (CSOs) and corporations. Fiinovation plays a middleware role, who helps CSOs to provide funds and with corporations, they help to do CSR activities, through Fiinovation's help it will be very easier for corporations to do CSR activity. Fiinovation CEO and Chairman - Centre for CSR and sustainability excellence Dr. Soumitro Chakraborty said, “What we take from the community, we must give back to it.”

Fiinovation holds expertise in the following practices are Initiative Design & Management for Corporations & SME's, Initiative Implementation, Monitoring & Evaluation, CSR-CSO partnership, Impact Assessment, Development Communications, Social Return on Investment. Fiinovation always follows authenticity, confidentiality and quality three main core values that ensures excellent quality of the actionable reports which is intended to provide absolute and detailed insight into the markets, products, competition, also ensures authenticity, reliability, and credibility of the data, facts, and figures that they gather and disseminate through primary and secondary research, and the overall perspective at an affordable price, confidentiality for all the research projects that we carry out as per the code of conduct. You can see their working employees reviews on Fiinovation Glassdoor that shows their company environment is too friendly, also you can see how their clients are happy In Fiinovation reviews that show the supportive company environment.

CSR activities and corporate reputation help to make an impact on customer satisfaction. The effect of corporate reputation as a mediating variable between Corporate Social Responsibility and customer satisfaction and clarify whether the relationship between Corporate Social Responsibility and satisfaction is stronger because of the presence of corporate reputation between them. The reason for considering corporate reputation as a mediating variable is because it is clear from the review of studies that CSR is a crucial variable in attaining reputation for the firm in the market. It is a positive effect of Corporate Social responsibility activities on the reputation of the corporations or organization or service firms. Consumers always focus on the product/service but also on how the firm is involved in various socio-economic activities thereby creating an attitude towards a firm because of the customers who consumed and are satisfied with the service or product. For example Apple, “Apple is committed to the highest standards of social responsibility across our worldwide supply chain. We insist that all of our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes. Our actions — from thorough site audits to industry-leading training programs — demonstrate this commitment.”

Customer satisfaction positively affects the customer’s word of mouth. CSR activities positively influence the firm’s reputation. This is the causal approach employed to empirically test the relationship between corporate social responsibility and corporate reputation and their impact on customer satisfaction, along with the association between customer satisfaction and word of mouth.

In fiinovation blogs you can see their working strategies to solve social development and sustainability sector problems, such as waste management, water crisis, health, corporate social responsibility, disaster management, sustainability, tourism, livelihood, gender equality, manual scavenging, monitoring and evaluation, hygiene, rain water harvesting, women issues, deadliest diseases. The main fiinovation practice areas are health, education, agriculture, environment and livelihood. Fiinovation is a research-based organization that offers expertise in sectors like Healthcare, Environment, Education, Skill Development and Livelihood with emphasis on Corporate Social Responsibility and Sustainability.

Fiinovation Delhi address: 24/30, Ground Floor, Okhla Industrial Estate, Phase III New Delhi – 110020, Delhi, India.